Privacy Policy

I. Information Collection

1. Collection of Personal Information
   We collect the personal information that you actively provide during processes such as registering an account, placing an order to purchase goods, and participating in activities. This includes but is not limited to your name, gender, date of birth, contact information (phone number, email address), shipping address, payment information (bank card number, payment account information), ID card number, etc. This information is used for purposes such as order processing, product delivery, customer service, and ensuring transaction security.
2. Collection of Non-Personal Information
   During your visit to our website, we will automatically collect some non-personal information through technical means, such as your IP address, browser type, operating system, access time, browsing page records, click behavior, etc. This information helps us analyze the usage of the website, optimize website performance and user experience, conduct market research, and carry out advertising placements.
3. Collection of Third-Party Information
   In certain situations, we may obtain relevant information about you from our partners (such as payment institutions, logistics providers) to complete services such as order payment and product delivery. At the same time, our website may embed third-party services (such as social media sharing buttons, advertising plugins). These third-party services may collect your information, and the specific collection situation and usage rules are stipulated by the third parties themselves. You can check the privacy policies of the third parties for detailed information.

II. Information Use

1. Use for Core Business
   The personal information we collect is mainly used for processing your orders, including confirming order information, arranging product shipments, providing after-sales services, etc.; communicating with you, such as sending order notifications, promotional information, service reminders, etc.; and ensuring transaction security, preventing fraud and account theft.
2. Data Analysis and Optimization
   By analyzing the collected personal information and non-personal information, we can understand users' needs and behavior habits. This enables us to optimize the website interface design, product recommendation algorithms, service processes, etc., and enhance the user experience and service quality. For example, we can recommend relevant products to you based on your purchase history and optimize the page loading speed according to your browsing behavior.
3. Marketing and Promotion
   With your consent, we may use your personal information to send you marketing emails, text messages, or push notifications, introducing our new products, promotional activities, membership benefits, and other information. You can cancel receiving such marketing information at any time through the unsubscribe link in the email or the notification options in your account settings.

III. Information Sharing and Disclosure

1. Necessary Sharing
   In order to complete order transactions and provide services, we may share your information with relevant third-party partners, such as payment institutions for processing payment transactions and logistics providers for product delivery. We will sign strict confidentiality agreements with these partners, requiring them to use and protect your information in accordance with our privacy policy and relevant laws and regulations, and not to use the information for other purposes.
2. Disclosure Required by Law
   We may disclose your personal information when required by law or to protect the legitimate rights and interests of us and other users. For example, in response to the investigation requirements of judicial or administrative authorities, or when we find that users have behaviors violating laws, regulations, or service terms, we will provide the necessary information to the relevant departments.

IV. Information Security Protection

1. Technical Measures
   We adopt a variety of technical means to ensure the security of your information, including but not limited to data encryption, access control, firewalls, intrusion detection, etc. For your sensitive information (such as payment passwords, bank card numbers), we will carry out high-intensity encryption processing to ensure that it will not be stolen or tampered with during the transmission and storage processes.
2. Management Measures
   We have established a complete information security management system, conduct strict confidentiality training for employees, and restrict employees' access to your information. Only authorized personnel can access the necessary information. At the same time, we regularly evaluate and update the information security system to promptly identify and fix potential security vulnerabilities.
3. User's Responsibility
   You also have the responsibility to protect your personal information, such as setting strong passwords and not casually disclosing your account information to others. If you discover any information leakage or security issues, please notify us immediately, and we will take corresponding measures to deal with them.

V. Information Storage and Retention

1. Storage Location
   The personal information we collect will be stored in a secure data center, and cross-border storage may be involved. We will take necessary measures to ensure the security and compliance of cross-border data transmission and comply with the requirements of relevant laws and regulations.
2. Retention Period
   We will reasonably determine the retention period of personal information according to business needs and the provisions of laws and regulations. Generally, within a certain period after the order is completed, we will retain the relevant order information and personal information to handle after-sales services, dispute resolution, and other issues. After the retention period expires, we will delete or anonymize the information.